Tuesday, December 05, 2006
Learning how to blend our interests, education, economics and mission into a unified plan that will provide economic sustainability for producers and the consumer is critical if we are going to truly help the poor. Throwing money at the problem doesn't work, finding ways to empower and prosper will. This company catches that vision and models what I envision happening on a multitude of levels.
EDUN is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and Bono with New York clothing designer Rogan Gregory. The company's mission is to help increase trade and create sustainable employment for developing areas of the world with an emphasis on Africa, providing a business model that others can replicate and follow. Buy a shirt and change lives here: http://www.edun.ie/one.asp
Do you have a interest in fashion? Imagine working in a chronically vain industry and finding a way to mine some of those rich gold veins of wealth for good, while still creating great art! There has to be a major enlightenment in our minds as to how to advance justice, mission and humanitarian aid in order to truly engage all of us in the work of ministry. Our mindsets need to be shifted to see possibilities that are just waiting for the entrepreneur to discover, design and deliver.
A whole new missionary force is just waiting to be unleashed....if they could just see the gifts God has given them are His call.